Salsa Scoop
tag: ”blog:interview“
Smart Campaign Doubles CCR's List for Pennies
Submitted Mon Dec 10 2007 17:03:11 GMT-0500 (EST)
The DIA Salsa users at the Center for Constitutional Rights recently gave a great illustration of the power of smart targeting and messaging to balloon an online list ... paired, of course, with one smooth-handling e-advocacy tool.
I caught CCR's Owen Henkel on the way out the door to a well-deserved break to find out just how they cooked up the pitch-perfect Send Bush a Copy of the Constitution online action.
How did you come up with it? Were you looking specifically for something with virality, or did that follow the brilliance of the idea?
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Six-Pack: An Interview With Brave New Films' Jim Gilliam
Submitted Wed Aug 15 2007 14:00:59 GMT-0400 (EDT)
I had the opportunity to "sit down with" -- read: e-mail -- Jim Gilliam of Brave New Films about the Fox Attacks campaign to hit the "news" channel where its advertisers are.
The campaign has taken blogistan by storm, which Brave New Films seems to have down to a science. So what's the magic behind the curtain?
Read on ...
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