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July 2013

Jersey City Launches Breakfast After the Bell

Jersey City has joined a growing number of school districts that are serving breakfast in the first few minutes of the school day. Breakfast after the bell significantly increases student participation in the federal School Breakfast Program, brings more federal dollars into districts and, most importantly, ensures that every student has the fuel they need to concentrate and learn.The NJ Food for Thought Campaign applauds Jersey City Superintendent Marcia Lyles for her leadership in this effort, the many Jersey City school officials who are making this happen, Parents for Progress and many others who advocated so effectively for this positive change for kids!

Read the story.

Haven’t Taken the Challenge Yet?

There’s still time. The NJ Food for Thought Campaign, along with the Departments of Education and Agriculture, the American Dairy Association, the Mid-Atlantic Dairy Council and Advocates for Children of New Jersey are sponsoring a NJ School Breakfast Challenge to encourage more districts to adopt smarter ways of serving school breakfast. Your school district can win grants – and a pep rally with an NFL player!

Learn more about the challenge.

Need Help Implementing Breakfast After the Bell?

Lots of resources exist to help school officials implement breakfast after the bell. The links below provide information on grants, a July webinar on implementation and the NJ Food For Thought campaign’s webpage with toolkits, answers to commonly-asked questions and other resources that can make implementation a breeze.

The Fuel Up Breakfast Grants program is offering funds to help schools expand school breakfast. Deadline is July 26. Learn more.

FRAC Breakfast Matters “How to” Webinar Series – Part III: The Finances of Operating Universal Breakfast in the Classroom, Thursday, July 11, 3 - 4 p.m. ET.  Register here.

NJ Food for Thought Tools for Implementing Breakfast after the Bell. 

Finally…the campaign and its many dedicated partners wish all of you a happy and safe summer!

In This Issue

Jersey City serving breakfast after the bell!

The Breakfast Challenge

Find help to implement breakfast after the bell



The Food for Thought School Breakfast Campaign is a partnership of state agencies, child advocates, anti-hunger coalitions, statewide education organizations and national organizations.

View a list of campaign partners.


Advocates for Children of New Jersey
 35 Halsey Street 2nd Floor, Newark, NJ 07102
(Between Bleeker St. and Central Ave.)
973.643.3876 I Fax 973.643.9153 I www.acnj.org 
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