Salsa Scoop Fundraising: Did You Get Your Nut?
Fundraising: Did You Get Your Nut?Submitted Mon Jan 01 2007 15:04:22 GMT-0500 (EST)
We'll be delving into a lot more figures -- fundraising and otherwise -- from the DIA network in the weeks ahead, but a champagne (okay, okay ... vodka) hangover on New Year's allows time enough for a quick follow-up to last week's suggested push for donations: The last five days of 2006 were the five givingest days in DIA's history. Nearly 14,000 gifts for more than $1.74 million passed through DIA donation pages during that period, and that's despite the two last days of the year falling over a weekend, which typically muffles giving. Here's how it broke down:
Mark the average for the 31st. The system-wide average gift for all of 2006 was $127.80 (this is one of the numbers we'll be unpacking); the 27th through 30th are actually a little below that. But the last day of the [fiscal] year brings out the folks serious about their writeoffs, a population significantly overlapping that of people capable of major gifts.
There were 171 donations from $500 to $999 on the last day of the year, and 93 more of $1,000 or greater -- those two categories accounting 9% of the gifts yesterday. Another 332 contributions fell in the $200-$499 range.
Didn't find time to squirrel away an acorn this week? Open up your December '07 calendar and write yourself a reminder in big block letters. It's our New Year's gift to you.
|Day||Total Gifts||Total Given||Average Gift|
|Wednesday, Dec. 27||2865||$340,213.16||$118.75|
|Thursday, Dec. 28||2091||$256,298.41||$122.57|
|Friday, Dec. 29||3170||$348,521.52||$109.94|
|Saturday, Dec. 30||2800||$320,399.30||$114.43|
|Sunday, Dec. 31||3039||$475,883.65||$156.59|